In the spirit of David Halberstam's Playing for Keeps, Kingdom Come explores the sweeping cultural impact of the sports world's great new superstar-LeBron James s a high school junior, LeBron James graced the cover of Sports Illustrated. Before he ever set foot on an NBA court, Nike signed him to a $90 million endorsement deal. Never before has a rookie been greeted with such fanfare, and yet James has more than lived up to the hype. Beyond the shimmering highlight reels and the adoration of broadcasters, he earned the endorsement of the American public. Cleveland's attendance figures have jumped 64 percent, TV ratings have tripled, and fans have purchased 1.5 million copies of his jersey in less than a year.