This marketing campaign does make me want to buy this book. This campaign makes the book seem so exciting! The fact that you have only 24 hours to read the book or it explodes, is, just, wow! It makes so much suspense when reading the last page with 3 seconds left. I bet a lot of people would want to have dinner with their favorite author, James Patterson. You have to pay a LOT of money, though. That's what Patterson is doing when marketing this book.