Ruby, The First New Chocolate Variety In 80 Years, Is Naturally Pink And Fruity!


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New variety of Ruby chocolate introduced by Barry Callebaut (Photo Credit: Callebaut)

Tired of having to choose between dark, milk, or white chocolate? Then you may want to try the pink-hued ruby. Created by Swiss chocolatier Barry Callebaut, the all-natural confection is the first new variety to come to market since Nestlé introduced the world to white chocolate in 1930.

Unveiled at a special launch event in Shanghai, China on September 5, 2017, ruby offers a new gastronomic experience, one that is not bitter, milky, or sweet. Callebaut describes the flavor as a “tension between berry-fruitiness and luscious smoothness.”

Ruby chocolate gets its hue and color from a unique cocoa bean (Photo Credit Callebaut)

The Zurich-based manufacturer also asserts that no berries, berry flavor, or color are used to create the new confection. Instead, the all-natural chocolate gets its hue, and unusual taste, from the unique ruby bean. It belongs to the same species of cacao plants used to create traditional chocolate but contains a unique mix of compounds.

While Callebaut will not reveal the proprietary process used to extract the pink color and fruity taste, the company says it took their research team along with experts from Jacob’s University, 13 years to unlock the ruby bean’s attributes.

Photo Credit: Callebaut

Those looking to get their hands on the mouth-watering confection will have to be patient. The company, which has conducted several successful taste tests with chocolate connoisseurs in China and other parts of the world, is currently seeking partners to bring it to market. Callebaut estimates it will be at least another six to eighteen months before the fourth variety of chocolate is available to consumers!


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  • zayliberty
    zayliberty3 months
    yummy when i looked at the front page my mouth started to water i will have to tast it yum yum!!!!!!!
    • jenny0823
      jenny08237 months
      I L❤ve chocolate!! It's sooooo good!!
      • jenny0823
        jenny08237 months
        I like Hershey's the best. 🍫
      • techfashion0315
        Yummy! I LOVE the color!
        • nitria
          nitria7 months
          I LOVE CHOCOLATE and I would LOVE to WORK there!!!! I'm known for having perfect handwriting, and it's TRUE!!!⚪🔴🍫
          • bella513
            bella51311 months
            • techfashion0315
              Dido! I love pink and chocolate too! 🌸+🍫=Ruby Chocolate!
              • alphadog
                alphadog7 months
                I love chocolate too but I don't like pink
              • mattchien
                mattchien11 months
                • tanqrsketch87
                  tanqrsketch87over 1 year
                  Woah I mean,First China comes out with EDIBLE GOLD and now this????Great creation because i feel like why cant chocolate be anything but brown?I would really like to try it some day.By the way can you guys tell us if it came from a cocoa bean?Or some sort of dragon fruit or guava?I would really like to know.
                  • echeban6262
                    echeban62625 months
                    its from a cocoa bean, but it contains unique mix of compounds, it says that in the writing
                    • strange_thing
                      strange_thingabout 1 year
                      it comes from a ruby bean, a kind of cocoa bean
                    • zaks
                      zaksover 1 year
                      Wow, I love chocolate that sounds absolutely delicious!
                      • lenikhvadagiani
                        lenikhvadagianiover 1 year
                        I tried that chocolate before and it is so yummy!!!!!
                        • ladybug21
                          ladybug21over 1 year
                          Wow i would really like to try that its looks really cool and yummy pink chocolate and its natural who new?💗🍫