Sneakers That Can Be Customized On The Go? Sweet!


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With smart technology increasingly infiltrating all aspects of our lives it was only a matter of time before someone invented 'smart' shoes - Ones that can be customized at the owner's whim. Called ‘ShiftWear,' the animated sneakers are the brainchild of a team of entrepreneurs, futurists, and engineers led by New York-based designer David Coelho.

The adaptable shoes, which will be available as high, medium, and low tops can be customized using a smartphone app that is compatible with iOS, Android, and Windows devices. Shoe owners will have the option of selecting a design from a variety of HD patterns and GIF-like animations sketched by famous artists or create one themselves. The company's founders envision a marketplace where artists can not only share but also sell their designs to others.

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Despite being electronic projections, the designs are clearly visible even in the brightest sunlight. What's even cooler is that by switching on a backlight, users can even show off their designs in the dark!

According to Coelho, the sneakers will retain their charge “forever” if only static images are displayed. Though they will need periodic recharging if animated images are projected, active users have nothing to worry about. That's because the shoes are fitted with special Walk-N Charge technology that powers the shoes with every step. Inactive or power design changers also have option of charging the sneakers wirelessly.

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The sturdy shoes come with soles covered with Kevlar Fibers (the same material used to make bulletproof vests), mitigating normal wear and tear. Even better? They are completely waterproof and can even be tossed into an ordinary laundry machine for a quick rinse! Though the founders will not reveal how the magical sneaker works, they do disclose that they are simply tweaking currently available technology to suit their needs. The company estimates that the shoes, which are scheduled to debut in Fall 2016 will range in price from $150 USD to $1,000 USD depending on the size of the e-paper panels where the designs are displayed.

This is not the first time electronics and shoes have merged. Lithuania-based iShuh Technologies has come up with a similar concept that connects e-reader panels to a smartphone app via a Bluetooth. Whether these smart shoes become as ubiquitous as our smart devices remains to be seen, but they sure are fascinating.


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  • sinbad
    sinbadMonday, January 25, 2021 at 7:45 am
    • kurz
      kurzFriday, January 22, 2021 at 10:25 am
      I need shoes like that!!!
      • trinitrotoluine
        trinitrotoluineFriday, December 18, 2020 at 10:02 am
        thats some clean sneakers
        • fox1568
          fox1568Thursday, October 15, 2020 at 8:47 am
          thats cool
          • danzeli12
            danzeli12Tuesday, August 25, 2020 at 12:41 pm
            If anyone knows where to get these sneakers, follow me and tell me! My friends would be begging to try them on!😂😂😂
            • bsc
              bscTuesday, August 25, 2020 at 10:48 am
              Wow! That's cool!
              • bookfan2008
                bookfan2008Tuesday, August 25, 2020 at 10:15 am
                WOW, that seems cool!!
                • wolfieland
                  wolfielandTuesday, August 25, 2020 at 5:34 am
                  omg we all need dat.
                  • leiker1414
                    leiker1414Sunday, July 5, 2020 at 5:58 pm
                    I NEED THOSE. 😮😎😍🤑😲
                    • pokerface99
                      pokerface99Friday, June 12, 2020 at 9:36 am
                      I wonder if they exist.