Video Of The Week - Philips Creates Mesmerizing LED-Lit Night Skiing Movie

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Television advertisements have come a long way since luxury watch manufacturer Bulova aired the first 9-second clip in 1941. Today, companies like to publicize their wares in clever ways that subtly draw attention to their products or technology. The most recent example of this is "Afterglow", a branded content film created by Sweetwater Productions in collaboration with Swedish agency Ahlstrand & Wallgren to showcase the technology behind the new Philips Ambilight Television.

Touted as the first skiing movie to be filmed in the dark, the 12-minute "advertisement" that features a rainbow of colors lighting up the steep 2,500-foot runs is so phenomenal, that it won awards for "Best Cinematography" and "Best Short Movie" at the 2014 International Freeski Film Festival held in Montreal from September 18th-20th.

Though the entire movie that was filmed on the slopes of Alaska and British Columbia is amazing, the 3-minute lightsuit version which features some of the world's most elite skiers coming down the slopes wearing suits fitted with 7000 LEDs, is truly mind-boggling. If that is doesn't impress you, the short clip from a skier's GoPro camera, definitely will.

Resources: fastcocreate.com, theinspirationroom.com, huffingtonpost.com

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597 Comments
  • gold3nglare
    gold3nglare11 months
    My room is illuminated by a strand of led lights
    • kkdelaya
      kkdelaya10 months
      Cool!!!! I would love to see it.😀
    • pastelea
      pastelea11 months
      I have led lights on my room!❤💛💚💙💜
      • mangogirl
        mangogirlalmost 2 years
        Wow I want led lights
        • mndover 2 years
          wow thats awesome
          • HAPPYover 2 years
            This was really cool, I love it so much, I want to go to!!!
            • dammm over 2 years
              this is soo coooooooooooooooool
              • jakeover 2 years
                that's lit
                • dfgover 2 years
                  it is only good for slopes without lights. otherwise, I think it's useless
                  • idkd
                    idkdalmost 3 years
                    Wow so cool.
                    • WHAT?!almost 3 years
                      crazy awesome